Our Manufacture

OUR MANUFACTURE

At Maurice Lacroix we unite the worlds of urban style, Swiss craftsmanship and creativity to make luxury timepieces that deliver high perceived value.

Manufacture

Our Manufacture in Saignelégier, located in the Franches Montagnes, is home to artisans and highly skilled watchmakers who work tirelessly to create fine watches.

Savoir-Faire

Our team of craftspeople are passionate about product excellence. By paying close attention to the smallest of details we have gained a reputation for producing accessible luxury watches.

Creativity

Throughout our history, we have imagined new methods of expressing time, released an array of complications, conceived thought-provoking, avant-garde designs and embraced a variety of cutting-edge materials. Our creativity has also extended to our approach to marketing. For example, we have employed digital promotional games and community design development. Our approach has brought us closer to our customers and led to fresh and exciting ideas.