Maurice Lacroix, a regular presence on city streets, is pleased to unveil the new fresh-faced AIKON Quartz Chronograph, offered in three dial variants. Brimming with a high quotient of coolness, this urban-themed model proves incredibly versatile, courtesy of its chronograph and date display. With an upgraded specification and now measuring just 42 mm in diameter, this new model makes a compelling case for selection.

A taste of Swiss excellence arrives in Kuala Lumpur

Maurice Lacroix, a company synonymous with urban style, is pleased to unveil two new divers’ watches, optimally designed for city dwellers. While both variants of the PONTOS S DIVER are capable of subaquatic use, Maurice Lacroix has reimagined this genre of watch, creating two stylish options, both ideally suited to fast-paced living on city streets.

The new AIKON Automatic Bronze capitalizes on the metal’s inherent synergy with brown to exude elegance with an edge. Here, the dial’s Clous de Paris pattern with a fumé gradient, alongside restrained stick indices, not only adheres to the collection’s established aesthetic codes but also advances them. As has become customary, this new series, too, is limited: 888 pieces.

At Maurice Lacroix, we still believe that in watchmaking, too, we can contribute to the global effort for a more sustainable world. This is why we're proud to keep our story with #tide alive with an all-new AIKON #tide.

Created in partnership with Label Noir, Maurice Lacroix unveils a new version of its MASTERPIECE Skeleton. Equipped with a highly refined in-house movement, this model reveals many components usually hidden from view. Label Noir has played with light and shade, disclosure and stealth, as well as black and white hues, skilfully juxtaposing contrasts. The resultant watch, the MASTERPIECE Skeleton Label Noir, limited to 288 pieces, showcases the creativity of both brands and the wisdom of being inventive.

To celebrate the Year of the Dragon, join Maurice Lacroix in the festivities with the AIKON Venturer Burgundy Asia Limited Edition.

Building on the success of the AIKON, Maurice Lacroix’s urban watch, the brand from the Franches Montagnes is pleased to unveil the AIKON PVD which is offered in two variants, both limited to 888 pieces each. These new models uphold the attributes synonymous with the popular urban watch, while simultaneously delivering a new contemporary look.