Since 1975, the Maurice Lacroix Manufacture has led the way in watchmaking creativity, embracing new technologies, showcasing time with provocative designs and drawing on the very best of Swiss watchmaking expertise. To mark its 40th anniversary, Maurice Lacroix has decided to join forces with the Antiquorum auction house for an unprecedented initiative: a private online sale of 40 unique pieces resulting from 40 years of creativity.
The private sale will be held from 8-23 September 2015 exclusively on the new Antiquorum e-commerce platform, the Antiquorum Watch Boutique (watchboutique.antiquorum.com). This new digital space for fixed price watch sales offers an affordable alternative to the traditional auction model. The Maurice Lacroix private sale will open on Tuesday, 8th September at a gala evening at the Antiquorum head office in Geneva.