When fashion and watchmaking become one

When fashion and watchmaking become one
30 August 2019
When fashion and watchmaking become one

The watchmaking manufacture is proud to welcome Yannick Aellen, the avant-garde founder of the Mode Suisse platform, to the brand’s circle of friends. A talented individual who Maurice Lacroix will also support through the Mode Suisse organisation, as the brand will encourage a young Swiss talent to participate in each Mode Suisse event.

“There is a depth to watchmaking that really moves me. Maybe that’s because the meticulousness with which watchmakers exercise their craft reminds me of the delicate hands you see in high fashion brands. Whatever it is, for me, Maurice Lacroix incarnates accessible luxury. This is a brand that has been able to capture the imagination with affordable and contemporary Swiss-made timepieces,” enthuses Aellen. Starting as a casting director in Paris before becoming a production designer, this well-rounded artist has collaborated with some of the most important creative personalities of the 21st century, such as Raf Simons, Alexander Wang and even Lady Gaga.  The founder of Mode Suisse, a platform that seeks to promote local young creators, he has discovered, in the Maurice Lacroix brand, a number of young, ambitious and passionate individuals.

“With the Mode Suisse organisation, we’re speaking to the same people: urbanities, people who are connected, adventurous, modern; people who are not afraid to believe in their dreams. Yannick Aellen has this passion and we are thrilled at the prospect of creating a history together,” says Stéphane Waser, Managing Director.

Impressed by the diversity of the watches on offer, the founder of Mode Suisse was particularly taken with the AIKON line. “It can change to suit your desires. That’s what makes it timeless. Today, watches are the reflection of a stylistic identity. They’re a fashion accessory, no less than jewellery or leather goods.”

Recent News

Read the latest news from Maurice Lacroix

  • 9 September 2019

    Ben & Léo on TV!

    After the success of the first season of the “Bon App” show broadcast on Télévision Suisse Romande, Maurice Lacroix is proud to announce that Ben & Léo is returning...
    Read More
  • 9 September 2019

    When fine dining meets watchmaking...

    Maurice Lacroix's friends of the brand has grown once again. After sports and fashion, the brand is putting on a great spread and welcoming a duo of young chefs...
    Read More
  • 4 September 2019

    AIKON MERCURY X ONLY WATCH 2019

    For its participation in the new edition of Only Watch, Maurice Lacroix has revisited the AIKON Mercury. At once mysterious and spectacular, this watch featuring...
    Read More
© Maurice Lacroix. All rights reserved