News & Events

Discover here all the Maurice Lacroix recent exciting news & events!

FASTER THAN EVER BEFORE WITH THE HARMONY GENÈVE MARATHON FOR UNICEF
15 April 2021

FASTER THAN EVER BEFORE WITH THE HARMONY GENÈVE MARATHON FOR UNICEF

Maurice Lacroix is proud to be teaming up with the Harmony Genève Marathon for Unicef. For the next few years, the watchmaker will accompany thousands of people through this human challenge that takes place in the heart of the city of Calvin.

Recent News

Read the latest news from Maurice Lacroix

  • 8 April 2021

    NOVELTIES 2021 – WATCHES AND WONDERS

    Extraordinary times call for creative measures: this is the credo followed by the Swiss watch brand Maurice Lacroix, which will present novelties at Watches & Wonders Geneva for the first time this year.

    From April 7 to 13, 2021, through its digital platforms, the prestigious Geneva watch fair will offer retailers, journalists, as well as numerous watch lovers the opportunity to discover the 2021 watch novelties through key notes, video conferences, online presentations and live chats, and to exchange ideas with the representatives of the participating brands.

    Read More
  • 6 April 2021

    AIKON MASTER GRAND DATE - HARMONY AND INNOVATION

    Maurice Lacroix reveals a new chapter in the history of AIKON. Inspired by the urban and dynamic design of Maurice Lacroix’s flagship collection, the AIKON Master Grand Date reveals a new movement and design. With its openworked, off-centre automatic calibre featuring a large date and open balance wheel, this voluminous watchmaking creation opens up new perspectives. Embodying the excellency of Maurice Lacroix’s watchmaking expertise, the AIKON Master Grand Date pushes the limits of complications, aesthetic balance and high watchmaking even further.

    Read More
  • 1 April 2021

    SWISS CRAFTSMANSHIP AT A TRACK NEAR YOU

    Building on its relationship with Mahindra Racing, Maurice Lacroix, the racing team’s Official Timekeeper, is pleased to unveil three new versions of its AIKON model. Each of these chronographs is adorned with the racing team’s livery, encompasses urban design and delivers high perceived value.

    Read More
  • 29 March 2021

    MAURICE LACROIX RUNNING CLUB - CHALLENGE NO. 1

    Challenge No. 1: Run 10 km in 7 days

    Join the #MLRC community coached by our favourite Swiss sprinter Sarah Atcho. Anyone can be an athlete, anyone can smash our challenges, anyone can be a winner. Get your sneakers ready and join the MLRC to win an array of prizes, including clothing, promotion codes on E-Commerce and even an AIKON Chronograph 44mm

    Starting today, March 29!

    Read More
  • 18 March 2021

    ELIROS – 25 YEARS AT THE CUTTING-EDGE OF FASHION

    ELIROS – 25TH ANNIVERSARY

    Maurice Lacroix has often used its ELIROS collection to present new ideas. Since 1996 the collection has been at the forefront of fashion, embracing new trends and encompassing bright colours. Today, Maurice Lacroix is adding four new models as fresh as they are colourful to its current collection.

    Read More
  • 16 March 2021

    PERFECTLY IN TIME WITH DAKOTA AND NADIA

    Maurice Lacroix is proud to welcome the talented dancers Dakota and Nadia to the ML Crew. Having won numerous competitions thanks to their avant-garde urban style, the duo effortlessly combines harmonious and precise movements. Maurice Lacroix is already looking forward to joining them in their future performances.

    Read More
  • 12 March 2021

    AIKON QUARTZ CHRONOGRAPH - SPECIAL EDITION VIKINGS

    Maurice Lacroix is pleased to unveil the AIKON Quartz Chronograph, a special edition Vikings watch designed in collaboration with ML Crew members and professional beach volleyball players Anders Mol and Christian Sørum.

    Read More
  • 11 March 2021

    HANNAH LUCY WILLIAMS - TIME CAN CHANGE YOUR LIFE

    Maurice Lacroix is proud to welcome the sprinter Hannah Lucy Williams to the ML Crew, a group of talented individuals from around the world. Hannah Lucy, British 200m
    Champion, combines her mental focus and lightning speed to secure podium glory.

    Read More
  • 11 March 2021

    Save The Date - Digital Launch - 18.03.2021 @10h00 CET

    Ready for yet another exciting digital launch? Follow us on the Maurice Lacroix youtube channel to discover our fresh and colorful new digital launch on March 18th at 10:00 CET! This virtual launch will include interviews from Stéphane Waser, Managing Director, and Thiébaut Bentz, International Product & Marketing Director, a product unveiling with a special artistic performance and some surprise guest appearances  from our Maurice Lacroix Crew! 

    Read More
Social Media

Follow us on social media

#mauricelacroix

© Maurice Lacroix. All rights reserved