The AIKON concept takes on a new shape. After AIKON Quartz in 2016 and the automatic line in 2018 comes the AIKON Venturer. It features all the components of the AIKON spirit: comfort, design and visual impact
Read the latest news from Maurice Lacroix
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13 January 2019Read MoreOne year after the launch of the AIKON Automatic Chronograph range, a limited edition of 500 pieces introduces a new colour combination.
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13 January 2019Read MoreMaurice Lacroix opens the year with a timepiece that unites the brand’s tradition of unique innovation with a contemporary, urban aesthetic.
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13 January 2019Read MoreWhen the Masterpiece Square Wheel was launched in 2010, it astounded the world of watchmaking with its innovative depiction of time.
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13 January 2019Read MoreMaurice Lacroix, the Swiss luxury brand synonymous with value, is pleased to unveil two new versions of the Eliros, each endowed with a unique dial.
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10 January 2019Read MoreMaurice Lacroix is showing off its dark side. The brand is adorning two automatic models from its AIKON collection in black PVD, each emblematic in its own way, with the cases, dials, hands and straps all radiating darkness.
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13 July 2018Read MoreJoseph Adam Jonas better known as Joe Jonas, is a young american singer and actor. Famous with the band "Jonas Brothers" which he has created with his brothers Kevin and Nick. In 2008, their most famous single is called "Burnin' Up" and has figured in the top five on the Billboard Hot 100 chart. A bit later, in 2015, Joe Adams found a new funk-pop band named DNCE. This new band has known a commercial success with his first single "Cake by the Ocean".