Discover here all the Maurice Lacroix recent exciting news & events!

MAURICE LACROIX WILL ALSO BE ONE OF THE EXHIBITORS FOR 2021

After a successful start in 2020, Maurice Lacroix will once again be presenting various innovations in the world’s watchmaking capital in 2021. Around 20 exclusive exhibitors come together to represent the art of watchmaking in various hotels, manufactures and boutiques as part of the Geneva Watch Days at the end of August/beginning of September. The initiative was launched in 2020 by a group of luxury watch brands.  

The Maurice Lacroix AIKON brims with urban style, making the latest ML Crew member, Simon Noguiera, a perfect match for the brand. Simon, a freerunning specialist, wholeheartedly embraces the urban landscape and can be frequently seen hanging from a tall building, secured merely by the tips of his fingers. He is also the proud owner of the new AIKON Urban Tribe, the ideal companion when partaking in such daring pursuits.

WIN A TRIP TO BERLIN TO PARTICIPATE IN THE BMW BERLIN MARATHON!

Are you ready to really push your limits? You need to run a half-marathon, join the Maurice Lacroix Running Club and fill in the prize redemption form in order to participate in the prize draw. Start training for the BMW Berlin Marathon now!

https://www.strava.com/challenges/MLRC-BMW-Berlin-Marathon-Challenge

#YourTimeIsNow #PulseOfTheCity #MLRC

Maurice Lacroix continues to conquer cities by combining the precision of its watches with the legendary image of the marathon in Rome, which will take place on September 19th.

More than 10,000 runners will race through the streets of Rome with more than 1.2 million supporters cheering them on. The ACEA Run Rome The Marathon is by far the most popular in Italy, ahead of Florence and Milan. “ACEA Run Rome The Marathon” (under its official name) is an extremely inspiring event where the athletes race through the city, passing its historic monuments, each more impressive than the last: the
Baths of Caracalla, the Basilica of Saint Paul Outside the Walls and even the Piazza di Spagna… What could be more motivating for an athlete than to run through a picturesque location representing more than 2,000 years of history? Additionally, the competition has been able to renew itself. From this year, the event adopts a new name as well as a redesigned visual identity. More modern, focused on connectivity and offering new activities allowing both beginners and more experienced competitors to take part, the ACEA Run Rome The Marathon is a definitively innovative race with an international outlook.

URBAN, ACCESSIBLE AND DRIVEN – A SHARED OUTLOOK
Maurice Lacroix is pleased to announce it is the Official Timekeeper of the King of the Court Crown Series, a series of Beach Volleyball tournaments played in different cities around the globe. Beyond the convenience of holding events in urban locations, KOTC has shown it shares many values with the Swiss watch brand.

Only Watch, the biennial charity auction of one-off luxury watches, has become a popular platform for those participating brands wishing to give something back to society. Since 2005, this altruistic face of commerce has seen the watch firms collectively raise funds for research into Duchenne Muscular Dystrophy. Maurice Lacroix, the urban brand from the Swiss Jura, has been a longstanding supporter of Only Watch, donating unique pieces for over a decade.

Maurice Lacroix is pleased to welcome Spanish badminton player, Carolina Marín to the ML Crew. Carolina, a multiple world champion and Olympic gold medalist, joins a group of talented individuals from around the globe who share an affinity with the Maurice Lacroix brand.

Buy an ELIROS 25th anniversary strap set and get an online exclusive mint strap! Get ready for a colorful summer!

Maurice Lacroix has often used its ELIROS collection to present new ideas. Since 1996 the collection has been at the forefront of fashion, embracing new trends and encompassing bright colours. 

#ExpressYourself

Masterpiece is the ultimate expression of Maurice Lacroix ownership. Each curving line and crisp facet is designed to enchant the onlooker.