Discover here all the Maurice Lacroix recent exciting news & events!

Since Friday, everything in Munich revolves around precious valuables and timepieces. Inhorgenta Munich, one of the world’s biggest trade fairs for jewelry, watches and gemstones with more than 1,000 exhibitors, opened again its doors to its visitors. With one of the largest booths in the watch hall A1, Maurice Lacroix welcomed the first retailers, journalists and numerous watch lovers on Friday, presenting this year’s novelties as well as existing collections. Thanks to a larger booth and the prominent positioning on the left-hand side of the hall entrance, the first two days of the fair have been a raving success for the brand, with a high rate of visitors and good meetings.

The Eliros Green Smoked Dial and Eliros Rainbow incorporate cheerful shades and vibrant tones for the delectation of fashionistas. However, while these models have a playful side to their characters, they remain highly practical and perfectly suited for daily wear.

Maurice Lacroix is pleased to unveil two new watches that provide the perfect antidote to the winter blues, courtesy of their vibrantly hued dials.

Maurice Lacroix has created a new AIKON model, limited to just 1000 pieces, which is perfectly in tune with an active lifestyle. This overtly sporty chronograph has a black sun brushed dial incorporating three snailed counters. It delivers chronometric precision, courtesy of its quartz movement, and features a cutting carbon-effect leather strap. This contemporary chronograph is ideally suited for those competitive individuals who like to lead from the front.

Maurice Lacroix further expands its best-selling collection with the introduction of two new AIKON Quartz models and one new style. With their uniform of black, grey and green, one three-handed model and one chronograph enter the ranks of uncompromising, stylish and fashionable watches. It’s clear to see the influence of streetwear on these watches, which provide exceptional value for money.

In 2020, alongside the ongoing development of AIKON Automatic, Maurice Lacroix continues its campaign to promote the AIKON Quartz collection with a double launch. By combining steel grey, black PVD and green straps, the AIKON Quartz watches speak a new language. A three-handed version and a chronograph with three counters in a 6-9-12 configuration, both equipped with a high-quality quartz movement, usher in a new style that is more urban, radical and fashionable than ever before.

The AIKON Chronograph Skeleton expresses the brand’s creative strength in terms of design and complications, combining the watchmaking heritage of Masterpiece and the power of AIKON. Several months after leading the way with the AIKON Mercury, Maurice Lacroix has expanded its iconic line with a sophisticated, graphic and uncompromising piece.

The technical excellence of the AIKON Chronograph Skeleton is an aesthetic desire, a graphic assertion of AIKON’s powerful character, developed to achieve its full potential. And yet, behind this embodiment of bold, expressive and unambiguous watchmaking, Maurice Lacroix has stayed true to its core principles. This complication Manufacture piece is perfectly executed, and the relationship between its objective and perceived value and its price is particularly favourable.

Maurice Lacroix continues its conquest of the cities by associating the precision of his watches as well as his image with the famous Zurich Marathon.

Maurice Lacroix is proud to welcome one of the most talented Italian giant slalom skiers to its circle of friends: Marta Bassino.

Kim and Morgane are back on the field! The two sisters have just qualified for the Ladies European Tour! Kim finished in 4th place and Morgane in 10th position out of 120 players! The season promises to be rich for the Swiss sportswomen !

The precision of a cut, the know-how of a seamstress... The many points in common between fashion and watchmaking are no longer to be demonstrated. During an exceptional event bringing together VIPs, friends of the brand and the international media, Maurice Lacroix celebrated this union in the heart of the Paris couture week.