Discover here all the Maurice Lacroix recent exciting news & events!

Urban, trendy & stylish... Adopt the new essential accessory designed by Maurice Lacroix : the ML Duffle Bag!

Maurice Lacroix is pleased to announce that Austrian freeskier, filmmaker and coach Sandra Lahnsteiner is joining the Maurice Lacroix Crew. A Tribe composed of talents from different fields, but they all represent Maurice Lacroix’s philosophy: success is a journey, not a destination.

We knew that Yannick Aellen, friend of the Maurice Lacroix brand, was passionate about fashion as he is the founder of Mode Suisse, a platform for promoting Swiss designers.

Always in movement, the AIKON Venturer collection has been expanded with two new models, created with a common base but radically different aesthetics.

During this period of quarantine, chef duo Ben and Léo wondered about the notion of time, how it is used, and how it is perceived, both generally speaking and in the world of cuisine. 

The golf season is in full swing for our golf duo Kim and Morgane Métraux! Morgane, recovering from her injury, has started the season with her sister Kim on the LET side of Australia in style.

Nothing stops our friends of the brand Ben and Leo! Then at the head of several establishments, the two friends open a new concept in the heart of Fribourg: "Jo". 

The German influencer and friend of the Maurice Lacroix brand Palina Kozykrava put the spotlight on her AIKON 35 mm watch during her last trip to Japan! She was accompanied by her husband Maximilian – who wears his AIKON Venturer with style! 

The Maurice Lacroix manufacture is proud to count the inspirational Thai fashion designer Letar, pseudonym of Pimnarra Sangngern, among the brand’s circle of friends. She is a personality who infuses her ethereal creations with her talent.