MAURICE LACROIX RELEASES NEW VERSIONS OF THE AIKON, DELIVERING UNPRECEDENTED CHOICE
Ever since Maurice Lacroix unveiled its inaugural AIKON models in 2016, it has never stopped listening to its customers, conceiving fresh ideas and unveiling new versions of this iconic watch. Today’s AIKON collection is extensive, encompassing different colours, complications and sizes. Nevertheless, as any sports professional will attest, the secret of success is to never give up, a trait that resonates with Maurice Lacroix. Quite simply, this progressive Swiss firm never stops.