News & Events

Discover here all the Maurice Lacroix recent exciting news & events!

MAURICE LACROIX RUNNING CLUB - CHALLENGE NO. 2
3 May 2021

MAURICE LACROIX RUNNING CLUB - CHALLENGE NO. 2

Challenge No. 2: Run for at least 30 minutes and draw and M shape!

Join the #MLRC community coached by our favourite Swiss sprinter Sarah Atcho. Anyone can be an athlete, anyone can smash our challenges, anyone can be a winner. Get your sneakers ready and join the MLRC to win an array of prizes, including clothing, promotion codes on E-Commerce and even an AIKON Chronograph 44mm

Starting today, May 3rd!

Recent News

Read the latest news from Maurice Lacroix

  • 29 April 2021

    MAURICE LACROIX, THE WATCH OF CHAMPIONS

    Maurice Lacroix is pleased to announce it is the Official Timekeeper of the World Triathlon Championship Series. Starting this year, the Manufacture will accompany the world’s best athletes as they compete in events around the globe, exploring the limits of human performance.

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  • 19 April 2021

    ESHOP AIKON VENTURER GMT SPRING PROMOTION – WE GOT YOUR DUFFLE BAG!

    Urban, trendy & stylish... Adopt the new essential accessory designed by Maurice Lacroix: the ML Duffle Bag!

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  • 15 April 2021

    FASTER THAN EVER BEFORE WITH THE HARMONY GENÈVE MARATHON FOR UNICEF

    Maurice Lacroix is proud to be teaming up with the Harmony Genève Marathon for Unicef. For the next few years, the watchmaker will accompany thousands of people through this human challenge that takes place in the heart of the city of Calvin.

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  • 8 April 2021

    NOVELTIES 2021 – WATCHES AND WONDERS

    Extraordinary times call for creative measures: this is the credo followed by the Swiss watch brand Maurice Lacroix, which will present novelties at Watches & Wonders Geneva for the first time this year.

    From April 7 to 13, 2021, through its digital platforms, the prestigious Geneva watch fair will offer retailers, journalists, as well as numerous watch lovers the opportunity to discover the 2021 watch novelties through key notes, video conferences, online presentations and live chats, and to exchange ideas with the representatives of the participating brands.

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  • 6 April 2021

    AIKON MASTER GRAND DATE - HARMONY AND INNOVATION

    Maurice Lacroix reveals a new chapter in the history of AIKON. Inspired by the urban and dynamic design of Maurice Lacroix’s flagship collection, the AIKON Master Grand Date reveals a new movement and design. With its openworked, off-centre automatic calibre featuring a large date and open balance wheel, this voluminous watchmaking creation opens up new perspectives. Embodying the excellency of Maurice Lacroix’s watchmaking expertise, the AIKON Master Grand Date pushes the limits of complications, aesthetic balance and high watchmaking even further.

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  • 29 March 2021

    MAURICE LACROIX RUNNING CLUB - CHALLENGE NO. 1

    Challenge No. 1: Run 10 km in 7 days

    Join the #MLRC community coached by our favourite Swiss sprinter Sarah Atcho. Anyone can be an athlete, anyone can smash our challenges, anyone can be a winner. Get your sneakers ready and join the MLRC to win an array of prizes, including clothing, promotion codes on E-Commerce and even an AIKON Chronograph 44mm

    Starting today, March 29!

    Read More
  • 18 March 2021

    ELIROS – 25 YEARS AT THE CUTTING-EDGE OF FASHION

    ELIROS – 25TH ANNIVERSARY

    Maurice Lacroix has often used its ELIROS collection to present new ideas. Since 1996 the collection has been at the forefront of fashion, embracing new trends and encompassing bright colours. Today, Maurice Lacroix is adding four new models as fresh as they are colourful to its current collection.

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  • 16 March 2021

    PERFECTLY IN TIME WITH DAKOTA AND NADIA

    Maurice Lacroix is proud to welcome the talented dancers Dakota and Nadia to the ML Crew. Having won numerous competitions thanks to their avant-garde urban style, the duo effortlessly combines harmonious and precise movements. Maurice Lacroix is already looking forward to joining them in their future performances.

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  • 11 March 2021

    HANNAH LUCY WILLIAMS - TIME CAN CHANGE YOUR LIFE

    Maurice Lacroix is proud to welcome the sprinter Hannah Lucy Williams to the ML Crew, a group of talented individuals from around the world. Hannah Lucy, British 200m
    Champion, combines her mental focus and lightning speed to secure podium glory.

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