News & Events

Discover here all the Maurice Lacroix recent exciting news & events!

FURTHER AND STRONGER THAN EVER BEFORE WITH SANDRA LAHNSTEINER
24 June 2020

FURTHER AND STRONGER THAN EVER BEFORE WITH SANDRA LAHNSTEINER

Maurice Lacroix is pleased to announce that Austrian freeskier, filmmaker and coach Sandra Lahnsteiner is joining the Maurice Lacroix Crew. A Tribe composed of talents from different fields, but they all represent Maurice Lacroix’s philosophy: success is a journey, not a destination.

Recent News

Read the latest news from Maurice Lacroix

  • 9 June 2020

    AIKON VENTURER 43 MM, THE TWO NEW FACES OF THE URBAN ADVENTURER

    Always in movement, the AIKON Venturer collection has been expanded with two new models, created with a common base but radically different aesthetics.

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  • 15 May 2020

    Taking time... with Ben and Leo

    During this period of quarantine, chef duo Ben and Léo wondered about the notion of time, how it is used, and how it is perceived, both generally speaking and in the world of cuisine. 

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  • 27 April 2020

    Spring promotion!

    Besides flawless functionality, the AIKON Automatic offers additional value through the Easy Strap X-Change System: With only two quick steps, you can change the stainless steel bracelet for an elegant calf leather strap. This way, you can match your AIKON Automatic with any outfit, style, or situation. 

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  • 12 March 2020

    Kim and Morgane on the starting blocks!

    The golf season is in full swing for our golf duo Kim and Morgane Métraux! Morgane, recovering from her injury, has started the season with her sister Kim on the LET side of Australia in style.

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  • 12 March 2020

    Welcome to Jo, Ben & Leo!

    Nothing stops our friends of the brand Ben and Leo! Then at the head of several establishments, the two friends open a new concept in the heart of Fribourg: "Jo". 

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  • 26 February 2020

    Letar, a free-spirited designer

    The Maurice Lacroix manufacture is proud to count the inspirational Thai fashion designer Letar, pseudonym of Pimnarra Sangngern, among the brand’s circle of friends. She is a personality who infuses her ethereal creations with her talent.

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  • 26 February 2020

    Benzilla, the call of colour

    Maurice Lacroix is proud to add pop art colours to its circle of friends by welcoming the Thai street artist Benzilla.

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  • 20 February 2020

    AN INSTINCT FOR DESIGN AND TASTE

    With their Pforzheim-based concept store, Stoff & Schnaps, Jan Armbruster and Maurice Goedecke demonstrate an instinct for successfully combining design and taste, two qualities very familiar to Maurice Lacroix’s customers. 

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  • 19 February 2020

    The Successful Start of the Inhorgenta Munich

    Since Friday, everything in Munich revolves around precious valuables and timepieces. Inhorgenta Munich, one of the world’s biggest trade fairs for jewelry, watches and gemstones with more than 1,000 exhibitors, opened again its doors to its visitors. With one of the largest booths in the watch hall A1, Maurice Lacroix welcomed the first retailers, journalists and numerous watch lovers on Friday, presenting this year’s novelties as well as existing collections. Thanks to a larger booth and the prominent positioning on the left-hand side of the hall entrance, the first two days of the fair have been a raving success for the brand, with a high rate of visitors and good meetings.

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