News & Events

Discover here all the Maurice Lacroix recent exciting news & events!

Always on top!
21 September 2020

Always on top!

Maurice Lacroix is proud to announce that the beach volleyball world number one and friends of the Maurice Lacroix brand Anders Mol and Christian Sørum have just won the title of European Champions for the third time! During five intense days, the best European players gathered in Jurmala, Latvia, to participate in the CEV Championships: EuroBeachVolley 2020. 

Recent News

Read the latest news from Maurice Lacroix

  • 17 September 2020

    The Masterpiece Embrace selection of the GPHG*!

    Maurice Lacroix is proud to announce the presence of the Masterpiece Embrace within the ladies' complication watch selection of *Le Grand Prix d'Horlogerie de Genève. The first Masterpiece for women is a fusion of artistic expression and technical creativity, courtesy of its retrograde calendar and unusual small seconds display. 

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  • 26 August 2020

    Pontos celebrates its 20th anniversary

    Launched in 2000, PONTOS is returning to the forefront to fittingly celebrate its 20th anniversary. Specially for the occasion, a variety of sizeable pieces are joining the collection – first, the vintage-looking PONTOS Chronograph Monopusher limited edition, followed by two new versions of automatic chronograph and of the Day-Date model. These five new pieces, all imbued with an elegant contemporary spirit, bear the hallmark of Maurice Lacroix design. The characteristically PONTOS details, finishes, contrasts and taut lines celebrate a vision of watchmaking where understated refinement reigns supreme.

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  • 21 July 2020


    Maurice Lacroix is delighted to welcome the singer, actor and TV presenter Oli.P as a friend of the brand. crew composed of talents from different fields, but they all represent Maurice Lacroix's philosophy: success is a journey, not a destination. 

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  • 24 June 2020


    Maurice Lacroix is pleased to announce that Austrian freeskier, filmmaker and coach Sandra Lahnsteiner is joining the Maurice Lacroix Crew. A Tribe composed of talents from different fields, but they all represent Maurice Lacroix’s philosophy: success is a journey, not a destination.

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  • 9 June 2020


    Always in movement, the AIKON Venturer collection has been expanded with two new models, created with a common base but radically different aesthetics.

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  • 15 May 2020

    Taking time... with Ben and Leo

    During this period of quarantine, chef duo Ben and Léo wondered about the notion of time, how it is used, and how it is perceived, both generally speaking and in the world of cuisine. 

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  • 27 April 2020

    Spring promotion!

    Besides flawless functionality, the AIKON Automatic offers additional value through the Easy Strap X-Change System: With only two quick steps, you can change the stainless steel bracelet for an elegant calf leather strap. This way, you can match your AIKON Automatic with any outfit, style, or situation. 

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  • 12 March 2020

    Kim and Morgane on the starting blocks!

    The golf season is in full swing for our golf duo Kim and Morgane Métraux! Morgane, recovering from her injury, has started the season with her sister Kim on the LET side of Australia in style.

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  • 12 March 2020

    Welcome to Jo, Ben & Leo!

    Nothing stops our friends of the brand Ben and Leo! Then at the head of several establishments, the two friends open a new concept in the heart of Fribourg: "Jo". 

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