News & Events

Discover here all the Maurice Lacroix recent exciting news & events!

21 July 2020


Maurice Lacroix is delighted to welcome the singer, actor and TV presenter Oli.P as a friend of the brand. crew composed of talents from different fields, but they all represent Maurice Lacroix's philosophy: success is a journey, not a destination. 

Recent News

Read the latest news from Maurice Lacroix

  • 26 February 2020

    Benzilla, the call of colour

    Maurice Lacroix is proud to add pop art colours to its circle of friends by welcoming the Thai street artist Benzilla.

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  • 20 February 2020


    With their Pforzheim-based concept store, Stoff & Schnaps, Jan Armbruster and Maurice Goedecke demonstrate an instinct for successfully combining design and taste, two qualities very familiar to Maurice Lacroix’s customers. 

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  • 19 February 2020

    The Successful Start of the Inhorgenta Munich

    Since Friday, everything in Munich revolves around precious valuables and timepieces. Inhorgenta Munich, one of the world’s biggest trade fairs for jewelry, watches and gemstones with more than 1,000 exhibitors, opened again its doors to its visitors. With one of the largest booths in the watch hall A1, Maurice Lacroix welcomed the first retailers, journalists and numerous watch lovers on Friday, presenting this year’s novelties as well as existing collections. Thanks to a larger booth and the prominent positioning on the left-hand side of the hall entrance, the first two days of the fair have been a raving success for the brand, with a high rate of visitors and good meetings.

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  • 14 February 2020

    ELIROS Green Smoked & Rainbow

    The Eliros Green Smoked Dial and Eliros Rainbow incorporate cheerful shades and vibrant tones for the delectation of fashionistas. However, while these models have a playful side to their characters, they remain highly practical and perfectly suited for daily wear.

    Maurice Lacroix is pleased to unveil two new watches that provide the perfect antidote to the winter blues, courtesy of their vibrantly hued dials.

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  • 14 February 2020

    Lead from the front

    Maurice Lacroix has created a new AIKON model, limited to just 1000 pieces, which is perfectly in tune with an active lifestyle. This overtly sporty chronograph has a black sun brushed dial incorporating three snailed counters. It delivers chronometric precision, courtesy of its quartz movement, and features a cutting carbon-effect leather strap. This contemporary chronograph is ideally suited for those competitive individuals who like to lead from the front.

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  • 14 February 2020


    Maurice Lacroix further expands its best-selling collection with the introduction of two new AIKON Quartz models and one new style. With their uniform of black, grey and green, one three-handed model and one chronograph enter the ranks of uncompromising, stylish and fashionable watches. It’s clear to see the influence of streetwear on these watches, which provide exceptional value for money.

    In 2020, alongside the ongoing development of AIKON Automatic, Maurice Lacroix continues its campaign to promote the AIKON Quartz collection with a double launch. By combining steel grey, black PVD and green straps, the AIKON Quartz watches speak a new language. A three-handed version and a chronograph with three counters in a 6-9-12 configuration, both equipped with a high-quality quartz movement, usher in a new style that is more urban, radical and fashionable than ever before.

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  • 14 February 2020

    The graphic power of the AIKON Chronograph Skeleton

    The AIKON Chronograph Skeleton expresses the brand’s creative strength in terms of design and complications, combining the watchmaking heritage of Masterpiece and the power of AIKON. Several months after leading the way with the AIKON Mercury, Maurice Lacroix has expanded its iconic line with a sophisticated, graphic and uncompromising piece.

    The technical excellence of the AIKON Chronograph Skeleton is an aesthetic desire, a graphic assertion of AIKON’s powerful character, developed to achieve its full potential. And yet, behind this embodiment of bold, expressive and unambiguous watchmaking, Maurice Lacroix has stayed true to its core principles. This complication Manufacture piece is perfectly executed, and the relationship between its objective and perceived value and its price is particularly favourable.

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  • 7 February 2020

    Maurice Lacroix, Official Timekeeper of the Zurich Marathon

    Maurice Lacroix continues its conquest of the cities by associating the precision of his watches as well as his image with the famous Zurich Marathon.

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  • 30 January 2020

    Marta Bassino conquers mountains

    Maurice Lacroix is proud to welcome one of the most talented Italian giant slalom skiers to its circle of friends: Marta Bassino.

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