News & Events

Discover here all the Maurice Lacroix recent exciting news & events!

Recent News

Read the latest news from Maurice Lacroix

  • 12 January 2018


    Sharpen your minds, flex your thumbs and rise to the challenge of a brand new, exclusive experience. Maurice Lacroix launches #CHASEYOURWATCH, a worldwide treasure hunt, spread over 3 continents and 4 cities. The final stage of this massive, online and real-world game will take place during Baselworld 2018. The goal? To locate a mystery black and yellow box. The contents? The material needed to reach Basel and access the final, most challenging phase of #CHASEYOURWATCH. The prize? The very first unit of a major Maurice Lacroix 2018 launch, the AIKON Automatic Chronograph Limited Edition.

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  • 23 November 2017

    Black Friday is here!

    The countdown has started ! These four Pontos S Diver are on sale for a very limited period, don’t miss it !

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  • 22 November 2017

    Time for an innovative trendsetter – AIKON Chronograph Blue

    “Success is a journey, not a destination” – this is why we are very proud to announce that our AIKON Chronograph Blue is honored again this year as one of the Winners of the 16th Chrono Award. 

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  • 18 July 2017

    Your Time is Now – Social Media Contest from July 20th to August 22nd

    The contest lasts for four weeks from July 20th to August 22nd. Each week, Maurice Lacroix will invite social media users to take a photo of an iconic spot of their city and post the photo on either Facebook or Instagram using @MauriceLacroix and #CityContest.

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  • 30 June 2017

    Maurice Lacroix continues the extraordinary adventure with Wallpaper*

    A few years ago, Maurice Lacroix decided to partner with Wallpaper and embarked on an exciting adventure which consisted of reinventing the Pontos watch thanks to the participation of outstanding designers. The informed reader will remember that in 2009, product designer Gwenaël Nicolas, industrial designer Arik Levy and fashion designer Neil Barrett redesigned the “Pontos Decentrique GMT” watch. All the proceeds went to charities chosen by the artists.

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  • 9 June 2017

    Maurice Lacroix unveils the new AIKON BRONZE

    Create your own AIKON

    ‘Cool’ is a term which is frequently overused, however, with the new Aikon Bronze, the word seems most apt. This is a statement timepiece for stylish people who choose to express their individuality with iconic and sensuous design.

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  • 24 March 2017


    The 43mm stainless steel case provides ample size to display all indications clearly. The dial features hours, minutes and a small seconds display at 9 o’clock, with a power reserve indicator adjacent the crown. Below noon, a retrograde hand displays the hour in a second time zone, while above 6 o’clock the date is imparted with a retrograde hand. Despite displaying several indications, the dial remains simple to interpret.

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  • 24 March 2017


    Mellow Browns & Hazelnut Tones

    In some areas of life, we can be confronted with too much information. This is not the case with the Pontos Day Date which presents the day and date via two apertures, imparting information in a clear, simple to understand format. Again, the water resistance of this timepiece has been increased to 10ATM.

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  • 23 March 2017


    Fiaba, a Maurice Lacroix collection whose Italian name means “fairytale”, indeed offers an enchanting vision of today’s on-trend woman. Complete with the ever-useful date function, this eminently contemporary timepiece sets a contemporary standard for feminine style and elegance.

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