Maurice Lacroix is exceptionally proud to welcome beach volleyball players, number one of the world Anders Mol and Christian Sørum (team Beach Volley Vikings) to the brand’s circle of friends. The two Norwegian athletes have just joined a team of talented and passionate people from all over the world.
Why beach volleyball? The sport is far more than a job for Anders Mol and Christian Sørum since fate seems to have led the pair to this career path. In fact, Ander’s mother played volleyball at the Atlanta Olympic Games when the sport was first incorporated within the international organisation, while his father played for the national team and was also a trainer. As for Christian, his parents were keen amateur players who met on the courts... so what could be more natural for them than to take up the sport?
At only 22 and 23 years old (and with almost 4 metres in height between them), the pair have already travelled the world and excelled in their discipline with an impressive track record to date: Five gold medals and one silver medal in 2018. Seven gold medals in 2019, as well as one silver and two bronze. “Anders and Christian have impressed us with their maturity, dedication and undeniable talent. They are two extremely humble young men who are leading their careers without putting a foot wrong. They perfectly represent the values of Maurice Lacroix. We will be joining them in all of their challenges to come. And we’re already looking forward to it!” explains Stéphane Waser, Managing Director. The players themselves are extremely proud of this collaboration: “We love the slogan ‘Your Time is Now!’ as it’s really in keeping with our own mindsets. We live in the present moment and each day is a new sporting challenge for us.”
During team Beach Volley Vikings visit to the Manufacture in Saignelégier, the teammates were struck by the watchmaking process. “We’d never had the chance to discover how timepieces were made until now, and it’s a real work of art which requires extreme precision. Such work takes on an even greater significance when you get to wear a Maurice Lacroix watch on your wrist! We also really recognise ourselves within the brand which provides high-quality designer pieces for a reasonable price. It’s important for us to know that we and our loved ones can purchase a beautiful Swiss-made watch without spending a fortune!”
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