Benzilla, the call of colour
Success is a Journey, not a Destination
Over the centuries, to the credit of the innovative spirit and perfectionism of its watchmakers, Switzerland has earned a one-of-a-kind reputation. Maurice Lacroix is committed to upholding this tradition and high standard of watchmaking craftsmanship. For more than 40 years, Maurice Lacroix watches have been manufactured in the company’s own state-of-the-art workshops in Saignelégier. Here, all factors critical to the successful production of excellent watches with high perceived value bring together watchmaking know-how, skilled craftsmanship, industrial expertise, technological capability, and, not least, a pronounced sense of quality. The company relentlessly seeks to deliver a new perspective on time to reward and accompany consumers in their quest for success. It is this “Success is a journey, not a destination” mantra which is at the heart of the brand’s culture. For over a year, the brand has put an international circle of friends in place which aims to support the talents from different industries, today and tomorrow. What values do these urban heroes and Maurice Lacroix have in common? They are connected, open to the world, adventurous, focused on their goals and approachable. These are qualities that inspire the brand to support people on their path to success.
Read the latest news from Maurice Lacroix
- 9 May 2023Maurice Lacroix is pleased to unveil the new PONTOS S Diver, a watch that’s not afraid of getting its hair wet. Revisiting the first generation model of 2013, the...Read More
- 11 April 2023The AIKON Master Grand Date Technicolour unites the Jura-based brand’s proven blend of watchmaking know-how and urban-style with eye-popping, sun-kissed shades....Read More
- 20 March 2023In 2016, the Maurice Lacroix AIKON burst onto the watch scene, uniting urban style and Swiss precision while simultaneously delivering high perceived value....Read More