Extraordinary times call for creative measures: this is the credo followed by the Swiss watch brand Maurice Lacroix, which will present novelties at Watches & Wonders Geneva for the first time this year.
From April 7 to 13, 2021, through its digital platforms, the prestigious Geneva watch fair will offer retailers, journalists, as well as numerous watch lovers the opportunity to discover the 2021 watch novelties through key notes, video conferences, online presentations and live chats, and to exchange ideas with the representatives of the participating brands.
Maurice Lacroix reveals a new chapter in the history of AIKON. Inspired by the urban and dynamic design of Maurice Lacroix’s flagship collection, the AIKON Master Grand Date reveals a new movement and design. With its openworked, off-centre automatic calibre featuring a large date and open balance wheel, this voluminous watchmaking creation opens up new perspectives. Embodying the excellency of Maurice Lacroix’s watchmaking expertise, the AIKON Master Grand Date pushes the limits of complications, aesthetic balance and high watchmaking even further.
AIKON AUTOMATIC TITANIUM CHRONOGRAPH – ARMOURED, WITHOUT WEIGHING YOU DOWN
Strong and sturdy, titanium is like steel, but more resistant. By applying this technical material to the AIKON Automatic Chronograph, Maurice Lacroix has transcended its flagship collection. The result? A timepiece which is exceptionally weightless and comfortable to wear. Its vibrant colour and intense satin finish make the AIKON Automatic Titanium Chronograph ideal for the discreet, yet daring urban adventurer.
The AIKON Venturer takes a new direction with its 38 mm version in white. The strap, dial and bezel all feature a new shade and details that undeniably make it perfect for women. The design and strong AIKON Venturer is a watch made for urban adventurers.
Modern yet classic, the automatic PONTOS chronograph adds a twist to its timeless style with a new range of colours. Maurice Lacroix is expanding its collection with new timepieces that play with menswear design codes: The steel PONTOS Chronograph now features a large blue dial.