Building on its relationship with Mahindra Racing, Maurice Lacroix, the racing team’s Official Timekeeper, is pleased to unveil three new versions of its AIKON model. Each of these chronographs is adorned with the racing team’s livery, encompasses urban design and delivers high perceived value.
Maurice Lacroix spends much time in various cities around the globe, finding inspiration for new models and spending time with customers and retailers. This urban mindset is something the Swiss Manufacture shares with Mahindra Racing as it travels the globe, racing through city streets. Drivers and teams embrace each host city, eager to learn every subtle nuance of a track, hoping to discover a potential advantage. Similar to Maurice Lacroix, Mahindra Racing immerses itself in city life. The parallels between both companies are clear to see.
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