Our expertise was widely known within the watch industry; hence we were entrusted to craft private label watches for others. However, we then made a strategic decision to make watches bearing our own name. Furthermore, we developed an in-house movement, a bold step at the time. We’ve repeatedly shown our creativity, conceiving iconic watches such as the Masterpiece, Calypso and now the AIKON. Throughout our history, we have continuously improved our products, refining their design, using new materials and conceiving fresh ideas which enhance the ownership experience. We have also been inventive when it comes to marketing, partnering with FC Barcelona and appealing to Millennials with #CHASEYOURWATCH, #Timecode, the ML Crew and embracing urban-themes. Underpinning everything we do are the products we make. They fuse great design, functionality and quality while upholding our reputation for delivering high perceived value.