Maurice Lacroix continues to work closely with Mahindra Racing in 2023. Building on their common values, in particular their shared desire to make the world a little greener, the two firms are pleased to unveil the new AIKON #tide Mahindra. Dressed in the race team’s colours and made from ocean-bound upcycled plastic, this urban watch plays its part in making the world a little better for everyone.
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The new AIKON Master Grand Date Black is dressed in black and white tones, skilfully playing with contrasts to deliver an eye-catching look. It harnesses the mechanical virtuosity of the Masterpiece collection while embracing the AIKON’s urban design language. The resultant watch upholds Maurice Lacroix’s reputation for delivering notable style, Swiss craftsmanship and high perceived value.
The Maurice Lacroix AIKON has proved a remarkable success. As its popularity has grown, so has the size of the collection, with the Swiss company repeatedly targeting the precise requirements of its clientele. Now, the brand from the Jura has created a new AIKON that’s perfectly at home in an urban landscape or when venturing beyond the city. Housed in a new 38mm case, this latest model is unisex, fits most wrist sizes and proves highly versatile.
Maurice Lacroix is pleased to unveil a unique watch that will be auctioned in support of Swiss Institute and TimeForArt, the first-ever benefit auction to support contemporary art and artists. Based on the watch brand’s popular AIKON model, this one-off creation unites watchmaking with a daring exemplar of avant-garde design.
Maurice Lacroix now unveils a new interpretation of its popular model, the PONTOS. Endowed with chronograph, day and date indications, sumptuous details and a scratch-resistant ceramic bezel, the PONTOS S Chronograph bridges two seemingly disparate worlds, elegance and sport, and unites them to form a cohesive design befitting any occasion.
A colour palette of khaki and black may imply a desire to hide from attention, however , the new PONTOS Day Date reverses this idea. With its interesting blend of contrasting shades, this new model stands out, especially within an urban landscape. It’s eminently chic and notably practical. The case is ergonomically optimised for the wrist and it’s suitable for both male and female wearers. Quite simply, there are many reasons to recommend this exemplar of urban chic.
At the occasion of the Geneva Watch Days 2022, Maurice Lacroix will be presenting various innovations in the world’s watchmaking capital from August 29 to September 1, 2022.
Maurice Lacroix continues to spread the word about its ground-breaking watch, the AIKON #tide, releasing a new variant created in conjunction with Thai artist and ML Crew member, Benzilla. This special edition watch unites the world of street art and watchmaking, employing an array of vibrant colours. The AIKON #tide Benzilla will be unveiled at the opening of the new Maurice Lacroix boutique in Bangkok on the 1st of July.
In 2021, Maurice Lacroix became the Official Timekeeper of the innovative King of the Court (KOTC) where elite athletes compete in volleyball tournaments held in different cities around the globe. Now, the Jura-based watch brand has created a special edition of its highly popular AIKON model, designed for competitive individuals who crave success in their chosen arena.
Having recently announced its AIKON #tide initiative, Maurice Lacroix goes to Phuket and reveals to its Asian partners an array of activities such as beach cleaning, designed to make the Andaman Sea, off the coast of Thailand, a little cleaner. The aim is to heighten awareness of how everyone can collectively contribute to sustainability.
