Discover here all the Maurice Lacroix recent exciting news & events!

In 2021, Maurice Lacroix became the Official Timekeeper of the innovative King of the Court (KOTC) where elite athletes compete in volleyball tournaments held in different cities around the globe. Now, the Jura-based watch brand has created a special edition of its highly popular AIKON model, designed for competitive individuals who crave success in their chosen arena. 

Having recently announced its AIKON #tide initiative, Maurice Lacroix goes to Phuket and reveals to its Asian partners an array of activities such as beach cleaning, designed to make the Andaman Sea, off the coast of Thailand, a little cleaner. The aim is to heighten awareness of how everyone can collectively contribute to sustainability.

Maurice Lacroix is pleased to unveil three special edition watches that uphold the benefits of the recently launched AIKON #tide, combining them with the exciting world of 3x3, the global basketball format beloved by millions. Sharing the same qualities as other members of the AIKON family, these latest watches prove a game changer both on and off the court.

A few weeks ago, Maurice Lacroix unveiled a ground-breaking new watch, the AIKON #tide. Sharing the same attributes as other members of the AIKON family, these new models are formed of ocean-bound upcycled plastic, an undisclosed formula and glass fibre. The resultant composite material is twice as hard as standard plastic, five times more resistant and has a carbon footprint significantly less than the production of virgin PET. The bezel, case, case back, crown, end-piece and buckle are all made from this composite material. It takes 17 bottles to make one watch and its tailor made packaging which means 17 fewer bottles polluting the ocean.

Since it was launched in 2016, the Maurice Lacroix AIKON Quartz has enjoyed much success. Inspired by the brand’s Calypso model of the 90s, the AIKON Quartz gave rise to the AIKON Automatic and, thereafter, a plethora of additional variants encompassing different complications and materials. Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference.

#PulseOfTheCity #BeYourAIKON #YourTimeIsNow

Maurice Lacroix unveils its latest timepiece, the AIKON Skeleton, a model inspired by urban architecture. The Swiss firm has worked closely with movement specialist, Sellita, creating a brand new movement. While skeleton watches have long been linked with Haute Horlogerie, the Swiss brand has democratised the horological genre, once again reaffirming its reputation for delivering high perceived value.

Maurice Lacroix unveils the brightest, funkiest range of watches, offered in an array of eye-popping colours. The AIKON #tide is made to be noticed. And, best of all, the AIKON #tide is helping to make the oceans a little bit cleaner, thanks to revolutionary technology that converts discarded plastic waste into Swiss quality watches.

The Maurice Lacroix Eliros has always been linked with the notion of style. Over the years, it has been dressed in an array of colours, sometimes encompassing rich textures to augment appeal. Now, the Swiss watch brand is pleased to unveil a new, special edition Eliros that unites a pyramidal motif with sumptuous sunny shades. This indulgent timepiece is intended for individuals who seek pleasure in everything they do. Ladies and gentlemen, say hello to the Eliros Sunshine.

Maurice Lacroix is named the ‘Official Timekeeper of the FIBA 3x3 World Tour’. Teams of 3 players compete in the fastest team sport in the world. There are no breaks and absolute concentration is essential. Watch the clock and decide whether to pass, shoot or dunk. Precision and timing are key to success. Who will be the winners? Wait and see. One thing is certain, as the event tours the globe, Maurice Lacroix will be on hand to provide Swiss precision timing.

Maurice Lacroix is pleased to announce it is the official sponsor of Red Bull Dance Your Style. This innovative competition attracts dancers from around the globe, keen to show their best moves to an assembled audience. Like modern-day gladiators, their fate is decided with a flick of a card: red or blue. Ultimately, the audience must choose.