News & Events

Discover here all the Maurice Lacroix recent exciting news & events!

AIKON #tide Mahindra
1 February 2023

AIKON #tide Mahindra

Maurice Lacroix continues to work closely with Mahindra Racing in 2023. Building on their common values, in particular their shared desire to make the world a little greener, the two firms are pleased to unveil the new AIKON #tide Mahindra. Dressed in the race team’s colours and made from ocean-bound upcycled plastic, this urban watch plays its part in making the world a little better for everyone.

Recent News

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  • AIKON Master Grand Date Black
    15 November 2022

    AIKON Master Grand Date Black

    The new AIKON Master Grand Date Black is dressed in black and white tones, skilfully playing with contrasts to deliver an eye-catching look. It harnesses the mechanical virtuosity of the Masterpiece collection while embracing the AIKON’s urban design language. The resultant watch upholds Maurice Lacroix’s reputation for delivering notable style, Swiss craftsmanship and high perceived value.

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  • AIKON Venturer 38mm
    24 October 2022

    AIKON Venturer 38mm

    The Maurice Lacroix AIKON has proved a remarkable success. As its popularity has grown, so has the size of the collection, with the Swiss company repeatedly targeting the precise requirements of its clientele. Now, the brand from the Jura has created a new AIKON that’s perfectly at home in an urban landscape or when venturing beyond the city. Housed in a new 38mm case, this latest model is unisex, fits most wrist sizes and proves highly versatile.

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  • AIKON Skeleton TimeForArt
    14 October 2022

    AIKON Skeleton TimeForArt

    Maurice Lacroix is pleased to unveil a unique watch that will be auctioned in support of Swiss Institute and TimeForArt, the first-ever benefit auction to support contemporary art and artists. Based on the watch brand’s popular AIKON model, this one-off creation unites watchmaking with a daring exemplar of avant-garde design.

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  • PONTOS S Chronograph
    29 August 2022

    PONTOS S Chronograph

    Maurice Lacroix now unveils a new interpretation of its popular model, the PONTOS. Endowed with chronograph, day and date indications, sumptuous details and a scratch-resistant ceramic bezel, the PONTOS S Chronograph bridges two seemingly disparate worlds, elegance and sport, and unites them to form a cohesive design befitting any occasion.

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  • PONTOS Day Date Limited Edition
    29 August 2022

    PONTOS Day Date Limited Edition

    A colour palette of khaki and black may imply a desire to hide from attention, however , the new PONTOS Day Date reverses this idea. With its interesting blend of contrasting shades, this new model stands out, especially within an urban landscape. It’s eminently chic and notably practical. The case is ergonomically optimised for the wrist and it’s suitable for both male and female wearers. Quite simply, there are many reasons to recommend this exemplar of urban chic.

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  • Geneva Watch Days 2022
    27 August 2022

    Geneva Watch Days 2022

    At the occasion of the Geneva Watch Days 2022, Maurice Lacroix will be presenting various innovations in the world’s watchmaking capital from August 29 to September 1, 2022.

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  • AIKON #tide Benzilla
    30 June 2022

    AIKON #tide Benzilla

    Maurice Lacroix continues to spread the word about its ground-breaking watch, the AIKON #tide, releasing a new variant created in conjunction with Thai artist and ML Crew member, Benzilla. This special edition watch unites the world of street art and watchmaking, employing an array of vibrant colours. The AIKON #tide Benzilla will be unveiled at the opening of the new Maurice Lacroix boutique in Bangkok on the 1st of July.

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  • AIKON Quartz Chronograph Special Edition KOTC Titanium
    21 June 2022

    AIKON Quartz Chronograph Special Edition KOTC Titanium

    In 2021, Maurice Lacroix became the Official Timekeeper of the innovative King of the Court (KOTC) where elite athletes compete in volleyball tournaments held in different cities around the globe. Now, the Jura-based watch brand has created a special edition of its highly popular AIKON model, designed for competitive individuals who crave success in their chosen arena. 

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    3 June 2022


    Having recently announced its AIKON #tide initiative, Maurice Lacroix goes to Phuket and reveals to its Asian partners an array of activities such as beach cleaning, designed to make the Andaman Sea, off the coast of Thailand, a little cleaner. The aim is to heighten awareness of how everyone can collectively contribute to sustainability.

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