During this period of quarantine, chef duo Ben and Léo wondered about the notion of time, how it is used, and how it is perceived, both generally speaking and in the world of cuisine.
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Since Friday, everything in Munich revolves around precious valuables and timepieces. Inhorgenta Munich, one of the world’s biggest trade fairs for jewelry, watches and gemstones with more than 1,000 exhibitors, opened again its doors to its visitors. With one of the largest booths in the watch hall A1, Maurice Lacroix welcomed the first retailers, journalists and numerous watch lovers on Friday, presenting this year’s novelties as well as existing collections. Thanks to a larger booth and the prominent positioning on the left-hand side of the hall entrance, the first two days of the fair have been a raving success for the brand, with a high rate of visitors and good meetings.
The Eliros Green Smoked Dial and Eliros Rainbow incorporate cheerful shades and vibrant tones for the delectation of fashionistas. However, while these models have a playful side to their characters, they remain highly practical and perfectly suited for daily wear.
Maurice Lacroix is pleased to unveil two new watches that provide the perfect antidote to the winter blues, courtesy of their vibrantly hued dials.
Maurice Lacroix has created a new AIKON model, limited to just 1000 pieces, which is perfectly in tune with an active lifestyle. This overtly sporty chronograph has a black sun brushed dial incorporating three snailed counters. It delivers chronometric precision, courtesy of its quartz movement, and features a cutting carbon-effect leather strap. This contemporary chronograph is ideally suited for those competitive individuals who like to lead from the front.
Maurice Lacroix further expands its best-selling collection with the introduction of two new AIKON Quartz models and one new style. With their uniform of black, grey and green, one three-handed model and one chronograph enter the ranks of uncompromising, stylish and fashionable watches. It’s clear to see the influence of streetwear on these watches, which provide exceptional value for money.
In 2020, alongside the ongoing development of AIKON Automatic, Maurice Lacroix continues its campaign to promote the AIKON Quartz collection with a double launch. By combining steel grey, black PVD and green straps, the AIKON Quartz watches speak a new language. A three-handed version and a chronograph with three counters in a 6-9-12 configuration, both equipped with a high-quality quartz movement, usher in a new style that is more urban, radical and fashionable than ever before.