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DISCOVER MAURICE LACROIX LATEST MODELS




THE MASTERPIECE GRAVITY – DESIGNED TO ENCHANT

Masterpiece is the ultimate expression of Maurice Lacroix ownership. Each curving line and crisp facet is designed to enchant the onlooker.

Consistent with its contemporary outlook, Maurice Lacroix has created an additional version of the Masterpiece Gravity, overflowing with modernity. The silver-toned dial sidesteps unnecessary clutter, delivering a clean dial which efficiently imparts time. The refined pairing of silver, dark grey and white tones delivers an abundance of eye-appeal that is clear to see. A contemporary and design watch at the same time.

Housed in a 43mm stainless steel case, it looks very different from its forebears despite sharing many design elements. Indeed, this latest model looks more contemporary and is best described as fresh-faced.

An off-centre hour and minutes display is positioned in the top right corner of the dial. Unlike earlier examples of the Gravity, this display eschews a chapter ring, conferring a neater, tidier appearance. Each hour is denoted with elongated Roman numerals, save for noon where the brand’s ‘M’ logo sits on high. The hour and minute hands are yellow gold plated, infusing the display with a soupçon of colour and heightening the sense of luxury.


AIKON MASTER GRAND DATE  –  HARMONY AND INNOVATION

Maurice Lacroix reveals a new chapter in the history of AIKON. Inspired by the urban and dynamic design of Maurice Lacroix’s flagship collection, the AIKON Master Grand Date reveals a new movement and design. With its openworked, off-centre automatic calibre featuring a large date and open balance wheel, this voluminous watchmaking creation opens up new perspectives. Embodying the excellency of Maurice Lacroix’s watchmaking expertise, the AIKON Master Grand Date pushes the limits of complications, aesthetic balance and high watchmaking even further.

The AIKON Master Grand Date represents a breakthrough in watchmaking. The 45 mm steel case perfectly fuses the spirit of mechanical watchmaking of the Masterpiece collection and the iconic AIKON style. The dynamic lines, the case/ bracelet integration, the bezel’s arms and the polished, matte AIKON steel case welcome the ML331 calibre, a newcomer in Maurice Lacroix’s collection of manufacture movements. It offers a clear view of its balance wheel, visible through a large skeleton opening, and features a large date display with double window.

COMING SOON

AIKON AUTOMATIC TITANIUM CHRONOGRAPH – ARMOURED, WITHOUT WEIGHING YOU DOWN

Strong and sturdy, titanium is like steel, but more resistant. By applying this technical material to the AIKON Automatic Chronograph, Maurice Lacroix has transcended its flagship collection. The result? A timepiece which is exceptionally weightless and comfortable to wear. Its vibrant colour and intense satin finish make the AIKON Automatic Titanium Chronograph ideal for the discreet, yet daring urban adventurer.

Rigid and light, dark and scratch-resistant, titanium is entering in the AIKON Automatic collection, with a new version of the AIKON Automatic Chronograph with a grey and blue dial. More than just representing a material evolution, titanium raises the profile of the AIKON Automatic Chronograph. It’s a different kind of style, more technical, more pleasant and exceptionally more seductive.

With its 44 mm diameter and natural thickness, the AIKON Automatic Chronograph has a strong and visible presence on the wrist. Matching that of its automatic chronograph calibre, which is water-resistant to 20 Bar, or 200 metres. This design creates the AIKON’s exceptional personality, which expresses itself through the values of modern masculinity, and in the case of its automatic chronograph, through those of urban dynamism.


AIKON VENTURER 38 MM - THE WHITE AMAZON

The White Amazon The AIKON Venturer takes a new direction with its 38 mm version in white. The strap, dial and bezel all feature a new shade and details that undeniably make it perfect for women. The design and strong AIKON Venturer is a watch made for urban adventurers. 

Fully equipped for all adventurous women in everyday life, the original AIKON design evolves towards a feminine vision. As proof of its ability to adapt and push boundaries, the AIKON Venturer is designed in white. The AIKON Venturer 38 mm is a reinterpretation of the AIKON Venturer 43 mm launched in 2019, which was the uncompromising evolution of the AIKON Automatic. Its presence on the wrist remains intact. The feeling of strength it evokes is preserved. Its ease of wearing for any occasion is more marked than ever. But its robustness gives way to a new, white energy in a tool watch for contemporary women ready to face all their daily adventures.

Still crafted entirely from steel, the surfaces of the 38 mm diameter case are satin-finished, while its edges are polished. The bezel’s six arms – a powerful, characteristic AIKON feature – have been given a functional role. They extend beyond the white ceramic bezel so that it can be easily grasped and rotated in one direction.


AIKON VENTURER BRONZE 43MM, THE URBAN ADVENTURE CONTINUES

Building on the success of last year’s AIKON Venturer Bronze, Maurice Lacroix is pleased to unveil a new version of the model, endowed with anthracite hues coupled with the honey tones of bronze.

Maurice Lacroix’s romance with bronze began in 2017 with the release of the AIKON Bronze which was equipped with a quartz movement. The following year, the AIKON Automatic Bronze burst onto the scene. Both versions were limited-editions, now somewhat of a tradition for the company’s bronze-cased models. The appeal of bronze is that it exhibits a stylish patina. The AIKON Venturer Bronze embraces some of the AIKON’s design language but is also imbued with boldness and robustness, making it the perfect companion for urban adventures.

The anthracite dial is enriched with a sunray-brushed decoration. The plump golden hands and indexes are lined with white Super-LumiNova. Measuring 43mm in diameter, the AIKON Venturer Bronze delivers superb wrist presence. The AIKON’s six-arm bezel design features on this new model, however, the arms serve a functional role aiding manipulation when rotating the bezel. The bronze bezel features a black ceramic inlay, a scratch-proof material that helps ensure the model retains its factory-fresh appearance. Unlike some bronze watches, the case of the AIKON Venturer Bronze is made from a special alloy that can be given a patina or browned without oxidising.


PONTOS CHRONOGRAPH BLUE SUN

Modern yet classic, the automatic PONTOS chronograph adds a twist to its timeless style with a new range of colours. Maurice Lacroix is expanding its collection with new timepieces that play with menswear design codes: The steel PONTOS Chronograph now features a large blue dial.

Following the new design of the PONTOS chronograph for its 20th anniversary, Maurice Lacroix is expanding its elegant and sophisticated collection. More elegant than an AIKON, yet more simple than a MASTERPIECE, the blue Pontos Chronograph is still faithful to the iconic design of its watchmaking heritage. In addition to the steel versions with a steel bracelet and white dial enhanced by blue and silver finishings with gold accents, PONTOS introduces an incredibly understated yet bold timepiece.

Maurice Lacroix reveals the automatic chronograph of the PONTOS collection in blue and grey, the two chromatic pillars of masculine chic style. This unusual balance of colours takes pride of place in the 43 mm case flanked by a crown with spiral notches. Grey bracelet and steel case. Arabic numerals are applied in a soft font, also in grey. And finally, the six hands in grey, of which the two main ones are openworked at the base and entirely coated with SuperLumiNova.


ELIROS 25TH ANNIVERSARY

To mark the anniversary of the Eliros, Maurice Lacroix is pleased to unveil the new Eliros Date 25 th. This timepiece is available with a choice of blue or white lacquered dials. Moreover, the wearer can choose from a blue calf-leather strap or a 9-rows steel bracelet.

For the first time the dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe. The hands are silver-toned or blue, depending on the chosen dial colour, and contribute to the model’s impressive legibility. As its name suggests, this timepiece is endowed with a date indication which is positioned at 3 o’clock.

The 40mm stainless steel case is slender, measuring just 8mm in height, enhancing wearer comfort. A quartz movement is housed within the case, obviating the need for manual winding and delivering a high degree of precision. The new model also features the company’s ‘Easy Strap Exchange’system, allowing the wearer to change the appearance of their Eliros without the need for tools. To commemorate this milestone in Maurice Lacroix’s history, the case back is engraved with the inscription ‘25th anniversary edition’.


ELIROS X ADELINE ZILIOX

Keen to mark this milestone in Eliros history, Maurice Lacroix approached Adeline Ziliox, a member of the ML Crew, famed for her Haute Couture creations. Adeline has worked with Maurice Lacroix’s design, conceiving two limited-edition watches.

One of the models created by Adeline sports a black dial. Once again, it employs Arabic numerals to denote the hours. However, the designer chose to depict the odd-numbered hours with a series of pyramid-like structures, often termed Clous de Paris. A circlet, again encompassing the pyramid-like structures, frames the dial. At the centre of the dial, Adeline sought to replicate the appearance of fabric, a medium close to her heart. When discussing the second composition, appointed with a pink dial, Adeline’s intentions were clear, “I wanted the pink version to be ultra-feminine. I have used a shade of powder pink, employing a material which provides a relief-effect, depth and character.” The central area of the dial is adorned with a pink lattice-type motif which is repeated on the accompanying strap.

Consistent with other Eliros models, both limited editions include the Swiss brand’s ‘Easy Strap Exchange’ system. Where the Eliros x Adeline Ziliox creations differ is with the composition of the straps and packaging. Adeline is a proud vegetarian and cares passionately about animal rights. When she worked with the Maurice Lacroix team, she expressed a desire to use alternatives to leather straps. This resonated with the Maurice Lacroix and its vision for a greener future.


AIKON QUARTZ CHRONOGRAPH - SPECIAL EDITION VIKINGS

Maurice Lacroix is pleased to unveil the AIKON Quartz Chronograph, a special edition Vikings watch designed in collaboration with ML Crew members and professional beach volleyball players Anders Mol and Christian Sørum.

Anders and Christian wanted a watch they could wear while competing on the court. This meant the watch had to be light, comfortable to wear and precise. It was for this latter reason that a quartz movement was selected. Moreover, the watch needed to be shock resistant, a useful attribute when the players are 100% committed to the game. By taking into account the requirements of Anders and Christian, the AIKON Quartz Chronograph – Special Edition Vikings came to fruition.

The AIKON Quartz Chronograph – Special Edition is suffused with Beachvolley Vikings’ team colours. This chronograph stylishly combines blue, red and white tones, conferring a young, vibrant appearance. The watch is housed in a 44mm stainless steel case. Dressed in red, the dial features a sun-brushed effect and incorporates three snailed counters presented in a contrasting shade of blue. Since the outset, the AIKON has always been known for blending different finishes on its dial and case, enriching the ownership experience. The AIKON Quartz Chronograph – Special Edition Vikings proves no exception.


AIKON CHRONOGRAPH 44mm

ELIROS DATE 30mm

FIABA MOONPHASE 32mm


THE AIKON VENTURER GMT’S DOUBLE URBAN ADVENTURE

With the first strategic extension of the AIKON range, the AIKON Venturer continues its exploration of urban worlds with the addition of a dual time zone. Available with a white or black dial, the AIKON Venturer GMT features a fourth 24-hour GMT hand. This new function makes it the watch of a lifetime... with two different cities at the same time.

For the first time in the AIKON family’s diverse range, Maurice Lacroix integrates the GMT function. What could be more logical for Venturer than to keep track of time in two cities, a watch made to explore and conquer them. With its radically modern look, this adventure-chic 43 mm diameter watch travels from metropolis to metropolis. Loyal to Maurice Lacroix’s mission, the watch displays a relationship between its objective and perceived value and its particularly favourable price. Thanks to the Easychange system, the AIKON Venturer GMT changes strap like it changes continent: naturally and stylishly, in the blink of an eye.

It is the ability to change that marks out the power of a design. Powerful but not brutal, robust but not massive, modern but not futuristic, this watch features three hands as well as a second time zone and date at 3 o’clock. Its function sectors, level of detail and the energy emanating from the piece directly signal the connection to the AIKON’s aesthetic codes.

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